« Live smooth and healthy »
Innocent, the brand of drinks known for its smoothies, unblocks a media budget for this end of the year. The goal is to occupy the field as much as possible to counter the smallest advertisers who would also position themselves on the healthy niche, very fashionable at the moment. Innocent wants to communicate on its naturalness, and especially on its expertise. Indeed, the company was founded in 1998, and just blew its 20 years celebration.