Les confitures de Frida
1001 Fruits is a visual identity creation for a jam brand. Limited production to give an impression of rarity and authentic quality, this product will sell on the web in the first period. The goal was to design the identity of the brand, its packaging and a website that stands out from the competition.
I chose to create a logo that changes depending on the taste of jam on the labels, however there is a logo to represent the global brand. A touch of drawing and joyful colors reinforce the elegant identity of the brand. The serif typeface emphasizes the authenticity of sans serif font and it’s clean design.